Revolutionizing Online Payments in Europe: VerdeNest's Path with Onside

"Hi! My name is Mark Sullivan and I'm the Head of E-commerce at VerdeNest. We specialize in sustainable furniture and lifestyle products that make eco-friendly living accessible and stylish.

As VerdeNest expanded its presence across Europe, we realised that our payment system wasn't meeting the expectations of our diverse customer base. Partnering with Onside allowed us to overcome these challenges and elevate the online shopping experience for our customers.

Mark Sullivan
Head of E-commerce at VerdeNest

Why We Needed a New Payment Solution

At VerdeNest, delivering an exceptional customer experience is our top priority. However, we faced two pressing challenges:

1. Regional Payment Preferences:
   Each European country has distinct payment habits. For example:

   a. iDEAL is a preferred payment method in the Netherlands for its simplicity and trustworthiness.

   b. In Belgium, Bancontact dominates as the go-to option.

   c. German shoppers rely heavily on SEPA Direct Debit, particularly for larger purchases.

2. Cart Abandonment:
   Many customers abandoned their carts because their trusted payment method wasn't available, resulting in missed opportunities and lower satisfaction.

Our inability to accommodate these regional preferences led to frustration and lost sales

Why We Chose Onside

Onside stood out as a perfect partner because of its:

• Comprehensive European Payment Coverage:
  Onside's platform supports iDEAL, Bancontact, SEPA Direct Debit and more, covering our key markets.

• Dynamic Localisation:
  Customers saw payment options tailored to their country,creating a personalised and frictionless checkout experience!

• Easy Integration:
  Onside's APIs allowed us to implement changes quickly and efficiently, ensuring a consistent user experience.

How We Made It Happen

• Understanding Our Customers
  We collaborated closely with Onside to study payment preferences across various regions. Leveraging data-driven insights, we identified the most effective payment methods for each market.

• Localising the Checkout Experience
  Onside's dynamic payment display ensured that customers saw relevant options based on their location:

  • Dutch shoppers were greeted with iDEAL as their primary choice;
  • Belgian customers saw Bancontact prominently displayed;
  • SEPA Direct Debit became the default option for German customers.

These changes made the checkout process more intuitive and trustworthy for our customers.

• Refining the User Journey
  We made the checkout process easier by providing clear descriptions of each payment method. This helped customers feel more confident and assured when making their purchases.

• Testing and Launching
  We piloted the new payment system in key markets before rolling it out across Europe. Customer feedback was overwhelmingly positive, and we used it to fine-tune the experience further.

Results: A Payment Experience That Resonates Across Europe

• Built Trust with Local Payment Methods
  Customers appreciated seeing familiar, region-specific payment options. A shopper in the Netherlands shared, "iDEAL is my go-to payment method, and seeing it on your site made me feel confident to shop here."
• Reduced Cart Abandonment
  Abandonment rates dropped by 18%, particularly in markets like Belgium and the Netherlands, where local payment methods were introduced.
• Boosted Conversion Rates
  Conversion rates increased by 25%. In Germany, the availability of SEPA Direct Debit encouraged customers to complete high-value purchases, which had previously been abandoned.
• Increased Customer Satisfaction
  Shoppers repeatedly praised the simplicity and familiarity of the payment process. One Belgian customer said, "It's great to see Bancontact as an option—it made the entire experience much easier."

How Onside Helped VerdeNest Grow

Onside's tailored online payment solutions have fundamentally changed how VerdeNest connects with its customers. By understanding regional preferences and providing a seamless checkout process we have strengthened our relations and improved loyalty

What's Next for VerdeNest?

We're excited to continue building on this success by:

• Promoting our localised payment options through targeted marketing campaigns across Europe;
• Using Onside's analytics to better understand payment behaviours and refine the checkout experience;
• Exploring additional European payment methods to further enhance accessibility and ease of use.

At VerdeNest, we firmly believe that sustainability and convenience should go hand to hand. With Onside, we've developed an online payment system that embodies our values and supports our vision of a greener future.